O Salto

O Salto aims to inaugurate an educational platform that breaks with traditional teaching techniques, delivering courses in web series for students that will take the National High School Exam (ENEM). Its mission is to become the most complete and irreverent education streaming in Brazil.

The problem

Most online courses in the country are amateur recorded by ones with no audiovisual knowledge or design skills. Therefore, O Salto’s campaigns and products connect scientific content with memes, music, and movie scenes to make teaching a more fun process.

As the main freelance designer of the startup in 2019, I was responsible for several important projects, like website, landing pages, pitch decks for investors, ebooks, static layouts for video openings, social media campaigns, among others.

The process

Every demand had its particularity in terms of process. However, before starting to accomplish each of them, I always accessed necessary briefings and files at Trello, Google Docs, and Drive since they were remotely done. For communication, both for questions and feedback, I used Zoom, WhatsApp, or Microsoft Teams.

It was only after briefing and having my questions answered, that I started researching for relevant references. I then listed the steps that I considered mandatory, according to the specific needs of each project. After planning these phases, I layout following strict deadlines and the pre-established requirements.

The solution

Using a majoritarian vaporwave aesthetics and pop culture elements, the company intends to break stereotypes and bond with the students. With so much going on in the world, we should not ignore O Salto‘ transformative power. My work thereby involved principally disruptive references and the empowerment of social groups (women, POCs, and LGBTQ+ community).

The startup’s former website, pitch deck, campaigns, and posts designed by me pursued these principles to mitigate the biggest challenge the firm was facing: the lack of financial investments. By providing high engagement among the target, these products could also attract the attention of several investors willing to support O Salto.

The outcome

The O Salto’s YouTube channel used to have 33,4K subscribers and 85K views before I started working with them in September 2019. By June 2020, these numbers became 40,1K and 100K, respectively. The Instagram profile aimed to disseminate rich materials, capture leads, and warm up the relationship with the target. Their average metrics in 2020 were 1,900 story views per day and almost 31K followers.

Regarding my learnings, being part of Linha & Pedra’s team allowed me to 1) improve my teamwork and communication skills; 2) attest that my commitment and reliability are fundamental to my professional growth; 3) realize that working for a company with values similar to mine is compulsory to assure my best efforts.

MAIN TEAM

Content Supervisor: Aline Layoun
Motion Supervisor: Pedro Laborne
Visual & Product Designer: Rebeca Guedes
Developer: Matheus Pedroso

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